PCensus Users' Forum

The latest ESRI 2010 Demographic Data is now available in PCensus.

Esri's 2010/2015 Updated Demographics data offers more than 2,000 data variables, including current-year estimates and 2015 forecasts for 11 different U.S. geographies from national to block group levels. This data can help identify areas of high unemployment, adjustments in the housing market, rising vacancy rates, changes in income and consumer spending, and increased population diversity. Agencies, businesses, and organizations can use the data to analyze trends, identify growth, and reveal new market opportunities.

Here are some highlights from the 2010/2015 Updated Demographics data

Income: U.S. households are still feeling the pinch of the recession. The median household income for 2010 is $54,442, down slightly from $54,719 in 2009. In 98 percent of U.S. counties, median household income has declined. Average household income dropped even more, falling from $71,437 to $70,135.

Housing: The first quarter of 2010 saw foreclosures jump by 16 percent over the comparable period in 2009. Short sales are still impacting the market in some areas. Housing unit vacancies rose by 7.4 percent, pushing the overall U.S. vacancy rate to nearly 12 percent.

Population: The U.S. population continues to change and diversify. Population growth and change slowed in most markets due to fewer births and the inability to move because of the recession. Ten states, including Florida and Michigan, lost population from 2009 to 2010; more than half of all U.S. counties also lost population.

Diversity: The most diverse states in 2010 are California, Hawaii, New Mexico, Texas, and Nevada. At 50.5 million, Hispanics now comprise 16.2 percent of the total U.S. population. From 2000 to 2010, this segment grew at an annual rate of 3.5 percent.

The Asian population rose and now stands at 14.1 million, comprising 4.5 percent of the U.S. population. This segment grew at an annual rate of 3.2 percent from 2000 to 2010. Now numbering 9.3 million people and 3 percent of the U.S. total, the 2010 multiracial population also expanded and grew at an annual rate of 3.1 percent from 2000 to 2010.

The 2010 Q2 Data for STI PopStats and WorkPlace is available on PCensus, PCensus Online and Sitewise (for the iPhone).

What's New?

Daytime Population is new in this release of STI: WorkPlace.   Daytime population is defined as the summation of the following subcategories:

• Children still at home (typically preschool)
• Retired and disabled persons
• Homemakers or working age, but not in the labor force
• Students (including pre-kindergarten thru 12th grade and post-secondary schools, both college and vocational)
• Persons working at home, both self-employed and employed at a company
• Unemployed
• Employed (already part of STI: WorkPlace)

With Daytime Population, researchers now have a more accurate understanding of the distribution of persons within their store's trade area during the day. And, of course, a better understanding of the type of persons within the store’s trade area.